Founded in October 2013
A Russian manufacturer of hookahs and accessories. Hoob is the choice of hookah professionals: from the first engineering idea to in-house production in Russia.
2013year the brand was founded
8current product lines on the official website
RUproduction and product engineering in Russia
Hoob’s engineering approach means a carefully considered construction, precise production, and consistent quality in every model.
The history of Hoob began in October 2013. The idea of designer hookahs emerged as a way to apply the knowledge and potential gained at Bauman Moscow State Technical University. The motivation was practical: to create a product that could be designed, assembled, tested, modified, and refined into a finished result.
From the beginning, the team set itself the task of moving away from the classic hookah form. In its early development, Hoob tested different structural layouts, metal alloys, grades of aluminum, processing methods, sandblasted textures, and coatings. Hoob positions itself not merely as a trademark, but first and foremost as a manufacturing and engineering company.
Hoob’s core idea: a modern hookah should be easy to assemble, simple to maintain, stable in use, and manufactured only from high-quality materials.
The brand’s production is located in Russia. For Hoob, this is not only a matter of origin but also an operational advantage: the company can modify the construction faster, release accessories, test improvements, and respond to user feedback.
Important: claims about “minimizing harm” refer to the choice of materials and the rejection of certain coatings. Hookah smoking is not harmless; it is more accurate to speak about reducing the risk of unwanted impurities in the construction, not about the overall safety of smoking.
Hoob production is built around an engineering approach, modern machining capabilities, and a culture of precise work with details. For the brand, it is important not only to invent the shape of a hookah, but to reproduce it consistently in series: with correct geometry, clean machining, accurate assembly, and predictable quality in every batch.
Within production, significant attention is paid to tooling, technological operations, and continuous process optimization. This helps maintain precise fits, control the quality of threaded connections, surface appearance, and the airtightness of the construction.
Quality control of finished products: airtightness, threads, exterior surface condition, completeness, and assembly accuracy. This control helps maintain the level expected from the brand by hookah professionals and venues.
The team begins developing designer hookahs, relying on engineering education and the ambition to create a product different from classic hookahs. The brand’s first serial model, Hoob FLEX, launched the FUTURIST series: its geometry, cubic form, and detailed execution set the direction for the brand.
Hoob releases ATOM — a cubic hookah with a square acrylic glass base and magnetic connection. In the same year, a coal screen appears: an early prototype of the heat management device and an alternative to foil.
The APEX model is released: more classic in shape while preserving the brand’s overall character. During this period, Hoob enters the international market, launches Hoob.com, and operates from a 120 m² office and warehouse.
Hoob develops a modern interpretation of the classics: MARS becomes a notable model for HoReCa, receiving PVD coating on decorative parts in bronze and gold. The NAVI and RUSH hookahs are also released, and the accessory line is expanded with the WINDCOVER. The office and warehouse area grows to 250 m².
For the FUTURIST hookah series and the ATOM hookah, a unique system for connecting the stem to the hookah base using magnets is developed — Hoob MAGNETIC LOCK.
The GO model appears in the lineup and becomes popular among hookah enthusiasts thanks to its simplicity and individuality. In collaboration with Black Star Gaming Lounge, the BLACK series is born. The Hoob ecosystem is expanded with the MOLA molasses catcher and the PYRO heat management controller.
At the JohnCalliano Awards 2019, Hoob wins the “Hookah of the Year” category. In the same year, ATOM receives a compact version, SUBATOM, while the accessory line is expanded with a collection of hookah bags. Hoob’s office and warehouse area expands to 120 m², and production to 420 m².
Hoob releases the CYBER model, inspired by cyberpunk aesthetics, and expands its accessory ecosystem with the FORK, TONGS, BOWL, and HOLA tea blend. The company’s office and production continue to expand production capacity, reaching a total area of 1,100 sq. m.
The Hoob lineup receives British Racing Green — a deep green shade that becomes part of the brand’s signature palette.
A unique colorway of the Hoob SUBATOM hookah — Orchid — is presented.
In a collaboration between the Hoob and Alconost brands, the new Hoob ATOM SKAZKA model is created, inspired by Russian folk tales. In the same year, Hoob creates an exclusive model for the Hookah Place lounge network: the Old School hookah combines Arabic motifs with a modern approach to detail.
A limited release of the Hoob ATOM Orchid model with a multilayer hand-applied pattern on the hookah base. A limited re-release of Hoob ICON.
Expansion of the color palette: the Wine Red colorway for the Hoob MARS hookah, inspired by wine aesthetics.
Public release of the Marine Blue color for Hoob Mars. For the Mars line, this continues the work with colors for decorative elements made of anodized aluminum.
Hoob publishes the results of Hoob Cocktail Cup 2023. The format is connected with hookahs and cocktails: participants demonstrated preparation and presentation skills.
At JohnCalliano Gypsy Fest, a unique fully gold Hoob Atom is presented with a base decorated with the signature Hoob and TimeLess pattern.
For the brand’s tenth anniversary, the MARS model receives a threaded connection on the base and stem and gains the PRO designation. Hoob also introduces Hoob Sealed Magnet — a hose port with full protection of the magnet from water, gradually implemented across the hookah lineup.
Hoob announces the start of sales for Hoob Mars Pro Mini — a model where traditional forms are combined with a modern approach to hookah creation.
Hoob and Bonche present a joint project: a special version of the Hoob Enzo | Bonche Edition hookah and a limited Bonche flavor with almond liqueur, lychee, grapefruit, and aloe.
At the annual JohnCalliano Awards, the winner in the “Hookah of the Year” category is Hoob MARS PRO.
The Hoob Go Pro appears in the model range — the development of the Go line toward a more professional format.
Hoob brings Enzo into the serial lineup: the model emphasizes minimalist geometry and precise work with decorative materials.
Presentation of the new Hoob GO PRO MINI hookah model — a compact model that is ideally suited for both venues and home users.
Hoob publishes the results of the creative competition for hookah lounges and home enthusiasts, Hoob x TIMELESS COCKTAIL CUP'25. This is not a brand award but Hoob and TimeLess’s own competition project centered on hookahs and cocktails.
Hoob is nominated in several categories of the annual John Calliano Awards 2025. “People’s Hookah” — Hoob, “Merch of the Year” — ACCS T-Shirt, “Accessory of the Year” — Hoob Bell Pro hookah base.
Hoob announces the collectible Hoob Enzo Zirconium model for auction. This model is produced in only 3 units, with decorative hookah parts made of zirconium.
Hoob publishes thanks for the support and reports two wins based on the results of 2025: Smoky Trip Awards — “Hookah Brand of the Year”; Expert Awards — “Hookah of the Year”.
Hoob presents Hoob Go Pro Wood: a professional hookah based on Go Pro with wooden elements.
Hoob presents Enzo Wood: a new version of the Enzo model with solid wenge or American walnut elements.
Hoob and Trofimoff’s present a joint project in the hookah industry. The event was added based on an Instagram publication provided by Hoob.
Hoob presents Pyro Pro — a monolithic aluminum heat management controller and the first HMD with a zirconium nitride coating. For the market, this is an important step: this coating looks premium and is considered a safer alternative to electroplated nickel.
Hoob ATOM opens unlimited possibilities for creativity. The hookah base serves as a canvas for bringing any creative concept to life. Simple assembly, recognizable form, and stable smoking performance make this hookah ideal for both home use and venues.
Hoob SUBATOM is the ideal hookah for those who value mobility and compactness, and for those who choose active leisure. Its small size makes it an ideal companion for recreation and travel. Simple assembly, reliable materials, and stable smoking performance.
Mars and Mars Pro expand the lineup toward a more familiar hookah form while preserving material reliability and safety, exterior appearance, and smoking quality.
Go and Go Lite develop the idea of a practical hookah for everyday use, while Go Pro, Go Pro Mini, and Go Pro Wood belong to a more professional direction.
Enzo and Enzo Wood focus on the combination of metal and wood: wenge or American walnut in the Wood version.
Futurist brings together Flex, Navi, Rig, Leaf, Icon, and Custom. This direction is dedicated to more unusual forms, limited editions, and custom executions.
At the annual JohnCalliano Awards 2019, Hoob became the winner in the “Hookah of the Year” category.
At the annual JohnCalliano Awards 2024, the winner in the “Hookah of the Year” category was the Hoob MARS PRO model.
At the annual award from the well-known hookah blogger Nikita Smoky Trip — Smoky Trip Awards 2025, where hookah enthusiasts make their choice alongside the professional jury, the Hoob brand won in the “Hookah Brand of the Year” category.
In 2025, the first award from hookah blogger Eduard Ismagilov, “Hookah Expert” — Expert Awards 2025 — was held. The jury included more than 100 experts from the hookah industry. In the “Hookah of the Year” category, the Hoob brand won.
The history of Hoob began in October 2013. The brand grew out of an engineering approach to hookah development and its own production in Russia.
Hoob production is located in Russia, which allows the company to quickly test the construction, refine models, and release accessories.
Flex, Atom, Apex, Mars, Go, subAtom, Cyber, Mars Pro, Go Pro, and Enzo are important in the Hoob timeline.
Hoob won the “Hookah of the Year” category at the JohnCalliano Awards 2019 and JohnCalliano Awards 2024, and also received wins at the Smoky Trip Awards 2025 and Expert Awards 2025.
Notable projects include Hoob x Hookah Place, Hoob x Alkonost, Hoob x Bonche, Hoob x Trofimoff’s, and Hoob x TimeLess.
