Founded in October 2013
A Russian manufacturer of hookahs and accessories. Hoob is the choice of hookah professionals: from the first engineering concept to in-house production in Russia.
2013year the brand was founded
8current product lines on the official website
RUproduction and design engineering in Russia
Hoob’s engineering approach means a well-considered structure, precise production, and consistent quality in every model.
The history of Hoob begins in October 2013. The idea of designer hookahs emerged as a way to apply the knowledge and potential gained at Bauman Moscow State Technical University. The motivation was practical: to create a product that could be designed, assembled, tested, modified, and brought to a finished result.
From the beginning, the team set itself the goal of moving away from the classic hookah shape. During early development, Hoob tested structural layouts, metal alloys, aluminum grades, different machining methods, sandblasted textures, and coatings. Hoob positions itself not simply as a trademark, but first and foremost as a manufacturing and engineering company.
Hoob’s key idea: a modern hookah should be easy to assemble, simple to maintain, stable in performance, and produced only from high-quality materials.
The brand’s production is located in Russia. For Hoob, this is not only a matter of origin, but also an operational advantage: the company can change the design faster, release accessories, test improvements, and respond to user feedback.
Important: statements about “harm minimization” refer to the choice of materials and the rejection of certain coatings. Hookah as a form of smoking is not harmless; it is more accurate to speak about reducing the risks of unwanted impurities in the construction, not about the overall safety of smoking.
Hoob production is built around an engineering approach, modern machine tools, and a culture of precise work with components. For the brand, it is important not only to create a hookah shape, but to reproduce it consistently in series: with correct geometry, clean machining, accurate assembly, and predictable quality in every batch.
Inside production, close attention is paid to tooling, technological operations, and continuous process optimization. This makes it possible to maintain more accurate fits, control the quality of threaded connections, surface appearance, and the airtightness of the construction.
Quality control of finished products includes airtightness, assembly fit, external surface condition, completeness, and assembly accuracy. This control helps maintain the high level of quality expected from the brand by hookah professionals and venues.
The team begins developing designer hookahs, relying on engineering education and the ambition to create a product that stands apart from classic hookahs. The brand’s first serial model, Hoob FLEX, launched the FUTURIST series: its geometry, cubic form, and detailed design work set the direction for the brand.
Hoob releases ATOM — a cubic hookah with a square acrylic glass base and magnetic connection. The same year, the coal screen appears: an early prototype of a heat management device and an alternative to foil.
The APEX model is released: more classic in form, while preserving the overall tone of the brand. During this period, Hoob enters the international market, launches Hoob.com, and works from a 120 m² office and warehouse.
Hoob develops a modern interpretation of classic design: MARS becomes a notable model for HoReCa and receives PVD coating on decorative parts in bronze and gold colors. The NAVI and RUSH hookahs are also released, while the accessory line is expanded with the WINDCOVER. The office and warehouse expands to 250 m².
A unique system for connecting the hookah stem to the hookah base using magnets — Hoob MAGNETIC LOCK — is developed for the FUTURIST hookah series and the ATOM hookah.
The GO model appears in the line and becomes popular among hookah enthusiasts thanks to its simplicity and individuality. The BLACK series emerges in collaboration with Black Star Gaming Lounge. The Hoob ecosystem is expanded with the MOLA molasses catcher and the PYRO heat management controller.
At the JohnCalliano Awards 2019, Hoob wins in the “Hookah of the Year” category. The same year, ATOM receives a compact version, SUBATOM, and the accessory line is expanded with a collection of hookah bags. Hoob’s office and warehouse expands to 120 m², and production to 420 m².
Hoob releases the CYBER model, inspired by cyberpunk aesthetics, and expands the ecosystem with accessories: the FORK, TONGS, BOWL, and HOLA tea blend. The company’s office and production continue expanding their manufacturing capacity, reaching a total area of 1,100 sq. m.
The British Racing Green colorway appears in the Hoob line — a deep green shade that becomes part of the brand’s signature palette.
A unique colorway of the Hoob SUBATOM hookah — Orchid — is presented.
A collaboration between Hoob and Alconost gives rise to the new Hoob ATOM SKAZKA model, inspired by Russian folk tales. In the same year, Hoob creates an exclusive model for the Hookah Place lounge network: the Old School hookah combines Arabic motifs with a modern approach to detail.
A limited release of the Hoob ATOM Orchid model with a multilayer hand-applied design on the hookah base. A repeat release of Hoob ICON in limited quantity.
The color palette expands with the Wine Red colorway for the Hoob MARS hookah, inspired by wine aesthetics.
The public release of the Marine Blue color for Hoob Mars. For the Mars line, this continues the work with anodized aluminum decorative element colors.
Hoob publishes the results of Hoob Cocktail Cup 2023. The format is connected with hookahs and cocktails: participants demonstrated preparation and serving skills.
At JohnCalliano Gypsy Fest, a unique all-gold Hoob Atom is presented with a base decorated with the signature Hoob and TimeLess pattern.
For the brand’s tenth anniversary, the MARS model receives threaded connections on the base and stem and gains the PRO designation. Hoob also presents Hoob Sealed Magnet — a hose port with full magnet protection from water, which is gradually introduced across the hookah line.
Hoob announces the start of sales for Hoob Mars Pro Mini — a model where traditional forms are combined with a modern approach to hookah creation.
Hoob and Bonche present a joint project: a special version of the Hoob Enzo | Bonche Edition hookah and a limited Bonche flavor with almond liqueur, lychee, grapefruit, and aloe.
At the annual JohnCalliano Awards, the winner in the “Hookah of the Year” category is Hoob MARS PRO.
The Hoob Go Pro appears in the model range — an evolution of the Go line toward a more professional format.
Hoob brings Enzo into the serial line: the model focuses on minimalist geometry and precise work with decorative materials.
Presentation of the new Hoob GO PRO MINI hookah — a compact hookah model ideally suited both for venues and for home users.
Hoob publishes the results of the creative competition for lounges and home hookah enthusiasts, Hoob x TIMELESS COCKTAIL CUP'25. This is not a brand award, but Hoob and TimeLess’s own competition project around hookahs and cocktails.
Hoob is nominated in several categories of the annual John Calliano Awards 2025. “People’s Hookah” — Hoob, “Merch of the Year” — ACCS T-Shirt, “Accessory of the Year” — Hoob Bell Pro hookah base.
Hoob announces the collectible Hoob Enzo Zirconium model for auction. This model is produced in only 3 units, and the decorative hookah parts are made of zirconium.
Hoob publishes a message of thanks for the support and reports two wins based on 2025 results: Smoky Trip Awards — “Hookah Brand of the Year”; Expert Awards — “Hookah of the Year”.
Hoob presents Hoob Go Pro Wood: a professional hookah based on Go Pro with wooden elements.
Hoob presents Enzo Wood: a new version of the Enzo model with elements made of solid wenge or American walnut.
Hoob and Trofimoff’s present a joint project in the hookah industry. The event was added based on an Instagram publication provided by Hoob.
Hoob presents Pyro Pro — a monolithic aluminum heat management device and the first HMD with zirconium nitride coating. For the market, this is an important step: the coating looks premium and is considered a safer alternative to electroplated nickel.
Hoob ATOM opens unlimited possibilities for creativity. The hookah base acts as a canvas for any creative concept. Simple assembly, a recognizable shape, and stable smoking performance make this hookah ideal for both home use and venues.
Hoob SUBATOM is the ideal hookah for those who value mobility and compact size, and for those who choose active leisure. Its small dimensions make it an ideal companion for holidays and travel. Simple assembly, reliable materials, and stable smoking performance.
Mars and Mars Pro expand the lineup toward a more familiar hookah form while preserving material reliability and safety, visual quality, and smoking performance.
Go and Go Lite develop the idea of a practical everyday hookah, while Go Pro, Go Pro Mini, and Go Pro Wood belong to a more professional direction.
Enzo and Enzo Wood focus on the combination of metal and wood: wenge or American walnut in the Wood version.
Futurist brings together Flex, Navi, Rig, Leaf, Icon, and Custom. This direction is for more unusual forms, limited editions, and custom executions.
At the annual JohnCalliano Awards 2019, Hoob became the winner in the “Hookah of the Year” category.
At the annual JohnCalliano Awards 2024, the winner in the “Hookah of the Year” category was the Hoob MARS PRO model.
Based on the results of the annual award by well-known hookah blogger Nikita Smoky Trip — Smoky Trip Awards 2025, where hookah enthusiasts make their choice, not only a professional jury, Hoob won in the “Hookah Brand of the Year” category.
In 2025, the first award by hookah blogger Eduard Ismagilov, “Hookah Expert” — Expert Awards 2025 — was held. The jury included more than 100 experts from the hookah industry. Hoob won in the “Hookah of the Year” category.
The history of Hoob begins in October 2013. The brand grew from an engineering approach to hookah development and its own Russian production.
Hoob production is located in Russia, which allows the brand to promptly test the construction, refine models, and release accessories.
Flex, Atom, Apex, Mars, Go, subAtom, Cyber, Mars Pro, Go Pro, and Enzo are important in the Hoob timeline.
Hoob won Hookah of the Year at the JohnCalliano Awards 2019 and JohnCalliano Awards 2024, and also received wins at the Smoky Trip Awards 2025 and Expert Awards 2025.
Notable projects include Hoob x Hookah Place, Hoob x Alkonost, Hoob x Bonche, Hoob x Trofimoff’s, and Hoob x TimeLess.
